Daily Disguise A Fashion and Beauty Blog by Lucy

The traditional fashion industry is on the verge of a major disruption in the way it operates. The world is changing and so does the fashion industry. It has been 100 years since the first department stores like Bon Marche and Macy's began to open and it was only in the last few decades that ecommerce became a thing.

Now, thanks to progressive retailers like J.Crew, Nordstrom, and San Francisco’s own Soludos, there are new ways of shopping for clothes without ever having to leave your home.



The fashion industry is a world of its own. It has an ever-changing identity and women's clothing, in particular, has been evolving and becoming more diverse. We are witnessing a revolution in the way we perceive fashion brands and their products.

Some people resisted this change at first- it seemed too much like change for the sake of it- but others embraced it wholeheartedly.

J Crew for example, recently started to sell menswear, which posed an interesting question: how does one define what makes clothes “feminine” or “masculine”?



Fashion is more than just a trend - it is a lifestyle. And with the rise of fashion, comes new brands. Some brands have been around for decades and have remained loyal to their customers, while others are constantly changing and updating their style to meet the needs of today’s consumers.

Some other recent trends that have been seen in the fashion industry include: soludos, nordstrom and san francisco.



J.Crew's former design director is leading a new startup, called Soludos, which sells espadrille sandals with jeans, shorts and dresses.

San Francisco-based Nordstrom has opened its first West Coast store in San Francisco's Union Square.

Nordstrom is also the new title sponsor of the annual San Francisco Half Marathon this October in what's been called "partnership."

jcrew,travel,soludos,nordstrom,san francisco

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